Brazil Focuses on the United States Market

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Jun 13. The forecast of the World Travel and Tourism Council (WTTC) of a strong recovery of international tourism during the summer holidays in the northern hemisphere has been confirmed as an encouraging scenario for Brazil. Historically among the best sun and beach destinations in the world -the leading segment in search of flights in this period-, the country is heading back to the North American market. According to a survey by Embratur’s Marketing and Competitive Intelligence Management with the International Air Transport Association (IATA), 71,931 tickets were purchased from the US to disembark in Brazilian cities between June and July 2022.

Until this Thursday (6/9) 46,359 tickets had been purchased from the United States to Brazil for arrivals in June. The number is very close to the pre-pandemic scenario, when 52,732 tickets were purchased for the same month of 2019. By July, 25,572 tickets had already been purchased. The number is expected to grow significantly by the end of the month, as US travelers historically purchase tickets closer to departure date. In 2019, 51,504 tickets were sold for the month of July.

The movement of reservations is still timid, with 25,572 purchases so far, against 51,504 registered in 2019. It should be noted that, historically, travelers from the United States buy tickets closer to the departure date.

The 2022 numbers are also higher than the same period in 2021, when 61,487 tickets were purchased (27,774 for June and 33,713 for July).

Source: Travel 2 Latam

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