Delta Air Lines Unveils Groundbreaking Technology

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Jun 9. Delta Air Lines announced it would launch the first-ever PARALLEL REALITY beta experience for travelers at Detroit Metropolitan Airport, beginning June 29.

As part of a new deal with Misapplied Sciences, the technology allows up to 100 customers to simultaneously see personalized content tailored to their journey on a single digital screen.

Customers who opt into the experience will see customized flight and wayfinding information, with each viewer getting a personalized experience, even as they stand next to dozens of other travelers experiencing their own customized content.

Found in Concourse A of the McNamara Terminal, travelers passing through the Detroit airport who scan their boarding passes or identification card can see personalized messages, flight information or boarding times as they walk past the digital screen.

People using the technology will be asked to share their input directly with Delta as the airline looks to understand its usefulness and efficiency before potentially expanding to other airports.

Source: Travel Pulse

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127410cookie-checkDelta Air Lines Unveils Groundbreaking Technology