April 9. COVID-19 continues to affect travel by forcing governments to impose country-specific bans and restrictions. However, as vaccination programs roll out, many of us hope to travel again at some point in the near future, even if not immediately. With that in mind, what are the factors that will shape our travel decisions in a post-pandemic era?
Faced with the desire to travel and practical obstacles against it, people are expected to make more considered travel choices. Tourists in the post-COVID era will be less willing to compromise on their next trip. They will have much higher expectations of hospitality service providers and be much more demanding. In order to keep up, the industry should priorities offering services, facilities and experiences that cater to wellness, health, and overall wellbeing. They will need to focus on high hygiene standards, which tourists are expected to covet.
According to tourism academic Fabio Carbone, post-COVID tourism is also expected to focus more on people than destinations. Those eager to get away from measures like social distancing will likely use travel to embrace existing relationships with loved ones living abroad or seek new encounters. Carbone suggests that because of this, post-Covid tourism will pivot towards prioritising human development, dialogue, and peace.
The tourism industry has a unique opportunity to reflect on its future. If it wants to make an impact, it needs to priorities providing quality, affordable experiences and putting customers first. Whenever travel resumes in the post-pandemic world, promoting specific destinations and landmarks will no longer make sense. It may be difficult in the face of restrictive and ever-changing travel corridors, but the travel industry has little choice but to remodel holidays around catering to our wants and desires.
Source: The Conversation