May 24. The United Nations World Tourism Organization (UNWTO) and Google have signed a new agreement to work together and lead global tourism recovery efforts that have been devastated by the COVID-19 pandemic.
According to both sides, the new partnership will focus on harnessing the power of innovation, education, data and market intelligence to drive sustainable and inclusive recovery.
Notably, the two organizations will host trainings for Destination Management Organizations (DMOs), using a new Capacity Building Curriculum developed by Google. These sessions will empower destinations to switch to digital, with the training adapted to reflect their specific circumstances and the unique challenges every destination currently faces.
The partnership will go beyond empowering destinations and businesses during the immediate recovery phase. Under the agreement, Google will provide ongoing support for a number of UNWTO’s leading initiatives, including Startup Competitions designed to promote and support innovation across the sector.
Source: Travel Pulse