The pandemic has had a devastating effect on the tourism industry at large, and on the cruise business in particular. As a region largely dependent on the cruise business, the Caribbean took an incredible economic hit.
Cruising is a major segment of the territory’s tourism sector, bringing in on average nearly $300 million into our economy every year pre-pandemic. With the cruising industry now in recovery mode, we are taking aggressive initiatives to build back our share of the business, employing a similar toolkit to the one we used to successfully attract new air service to two of our major islands, St. Croix, and St. Thomas, during the pandemic.
As Commissioner of Tourism, I was faced with the question of how our tourism product was going to survive and sustain through this unforeseen challenge.
Once the cruise industry shut down, our teams had to quickly pivot to a new strategy of exponentially increasing airlift and overnight stays on all three of the main USVI islands, St. Croix, St. John, and St. Thomas when we reopened.
Source: Caribbean Journal