September 1. The Latin American Travel Association will host a dedicated travel agent programme for the first time at its annual flagship event.
Lata Expo (October 11-15) will be held in a virtual format and aims to stimulate trade, provide insight and valuable new business opportunities.
The new travel agent programme will include daily seminars and content sessions plus dedicated half-hour daily training sessions.
Colin Stewart, Lata chairman, said: “The travel agent community has become a focal point of our strategy so we are delighted to be able to welcome agents to Lata Expo 2021 with a dedicated travel agent programme for the first time in the show’s history.
“From our research and focus groups, we know that there are gaps in the travel agent product knowledge related to Latin America and we want to address this to enable sales to the region and support tourism recovery.
Source: Travel Weekly