Jun 29. Attendees at the event talked about the reasons why nature tourism market in Latin America is underdeveloped, despite the destination being “the most biodiverse region on the planet”. Representatives focused on solutions, as the region aims to expand the sector in the near future.
According to data from Latin Routes, Asia and Africa were identified to be the main competitors for Latin America, as connectivity and frequency of flights are the main issues linked to the region’s tourism sector. Moreover, allocated low marketing budgets were also found to be a problem.
Source: Travel Wires