September 30. Marriott International has released a new report on how the dynamics of all-inclusive resorts are changing in the Caribbean and Latin America.
Marriott conducted extensive research in the region, soliciting feedback from industry influencers, gathering insights from Marriott’s executive leadership and conducting a consumer survey with Maru/Blue to illustrate how all-inclusive resorts are ideally suited to meet the demands of the modern traveler.
Marriott’s research on the all-inclusive market revealed the popularity of all-inclusive properties.
According to the data, more than half of the 1,515 adults surveyed (54 percent) said that they are likely to consider an all-inclusive resort for their next vacation. Younger generations also love the concept. Seventy percent of those aged 18 to 34 stated that they would consider all-inclusive versus 58 percent of those aged 35 to 54.
Travelers are looking for all-inclusive resorts that can also deliver cultural experiences in their destinations. Almost two-thirds of respondents (64 percent) ranked “new and unique cultural experiences” as one of the most important features when considering an all-inclusive.
Source: Travel Pulse