Jun 24. A new white paper exploring the impact of the war in Ukraine on local tourism businesses there and in surrounding countries was published on June 23 as part of World Refugee Week. “Tourism for Ukraine: Key Actions the Tourism Industry Can Take to Support Ukraine and Neighboring Countries” was put together by a task force comprising international organizations and experts from the region, and takes a long-term view and a solutions-based approach to supporting affected tourism businesses. It aims to provide the global travel industry and travelers with a deeper understanding of the issues and impact of the war on local providers—often small, family-run and independent enterprises—while offering advice on practical actions anyone in the tourism industry can take to help address these challenges.
The white paper targets five core groups—tourism businesses, industry associations, travel media and content creators, universities and educational organizations and travelers themselves. It focuses on the expected long-term consequences on the tourism sector and a Master List of Actions relevant for everyone involved in tourism, followed by specific recommendations for each industry segment.
The list will help bridge the intention-action gap for individuals and businesses in tourism who want to support efforts to help Ukraine, but don’t know what to do or where to start. Those that take some of the recommended active steps are encouraged to report back using an online survey linked from the document.
Suggested actions include hiring Ukrainian talent, continuing to promote and sell holidays to neighboring countries, offering training, mentorship or access to events for tourism businesses and colleagues from the region, and using social media channels to show solidarity for Ukraine and to fight war news fatigue. While Ukraine remains the focus of the white paper, the paper also addresses the devastation on tourism in the surrounding countries such as Poland, Moldova and Slovakia, which are already losing income because of a reduction in visitor numbers and housing refugees.
Source: Insider Travel