April 19. Destination marketing organization Discover Puerto Rico provided an industry update on April 16 to highlight the island’s latest tourism facts and figures. Brad Dean, CEO of Discover Puerto Rico, said Puerto Rico has bounced back after Hurricane Maria, after the earthquakes in early 2020, and is doing it again now from what he called the worst crisis ever in the history of travel and tourism.
The latest numbers show Puerto Rico tourism is well positioned to fully recover, said Dean. Occupancy is rebounding, outpacing the recovery in many other markets throughout the U.S. and Caribbean, and exceeding the national average. It appears that prices are holding steady, which will accelerate the long-term recovery of the lodging sector. The future booking pace for the island is actually exceeding 2019 levels, which according to Dean is not the case yet for other destinations.
Dean attributes the pace of this recovery to three key reasons, the resiliency of local businesses and residents, the proactive approach by the local government and health professionals who kept health and safety a top priority, and the commitment to never stop promoting the island. When many destinations turned off their messaging, Visit Puerto Rico took a different path and consistently sought to balance information and inspiration. Dean said the Puerto Rico has been very proactive and transparent in keeping travelers, travel advisors and professional planners informed about the status of travel to the island, while also seeking innovative cost-efficient ways of inspiring them to travel to Puerto Rico.
“Our tourism sector commitment to safety is non-negotiable, which is why we have been diligent in preparing ourselves for this new normal, and those who have been visiting can attest to that,” said Pedro Pierluisi, Puerto Rico’s governor. “Winston Churchill used to say that you should never let a crisis go to waste. My team and I are committed to turning this pandemic into an opportunity to build for the future, to play the long game to our advantage and set the stage for Puerto Rico to be the forerunner as a premier tourism destination.”
Source: Insider Travel Report