March 15. The Saint Lucia Tourism Authority is launching a new series of virtual global roadshows for the travel trade on March 23, March 30 and April 6. The global roadshows are in step with an increase in summer bookings to Saint Lucia and the introduction of new nonstop flights from Dallas/DFW (American Airlines), Newark/EWR (JetBlue) and New York/JFK (American Airlines).
Aimed at travel advisors and reservation staff in Saint Lucia’s main source markets, the U.S., the U.K. and Canada, the three events come as COVID-19 vaccination programs are underway globally and vacationers have increased confidence in travel.
“Travel advisors are vital to our business and they are true partners,” said Richard Moss, senior sales manager U.S. for the Saint Lucia Tourism Authority. “Our global roadshow is a complete immersion in our product, a fun and informative Saint Lucian experience from the comfort of home or work. And with the significant increase in new flights this summer, we’re ready to keep our relationships with advisors strong as we educate and inspire.”
Source: Insider Travel Report