October 28. An increasing number of European airlines are seeking winter leisure opportunities across the world. They’re launching or planning to begin long-haul routes to Mexico, the Caribbean, Africa, and Thailand in particular. And now Scandinavia’s SAS is eyeing Latin America.
Speaking at World Routes, Anko van der Werff, the recently appointed CEO of SAS, revealed that the carrier is looking at the possibility of serving Latin America. The purpose would be to benefit from winter demand from leisure travelers.
Multiple new winter routes have started or will begin from Europe. Earlier this year, KLM announced six, including Cancun and others across the Caribbean, Africa, and more. And Virgin Atlantic has grown its Caribbean network helped by increasing higher-end leisure demand.
Booking data for the winter 2019 period suggests that over 375,000 round trip passengers traveled between Denmark, Norway, Sweden, and Latin America.
Source: Simple Flying