May 4. Sustainable tourism has positioned itself as an alternative of growing and accelerated interest on the part of travelers at a global level, according to various studies carried out by Allianz Travel, a world leader in travel assistance services. In this regard, six out of ten interviewed families stated that they will pay more attention to the environmental impact that their trips will generate in the future.
Currently, an eco-conscious tourist is visualized who, interested in not compromising the resources of future generations, is much more cautious and selective when choosing what type of transport, hotel or activities he will carry out to reduce his environmental footprint. Therefore, more sustainable options related to, for example, train travel or caravanning may be strengthened.
These new trends in the tourism sector were exposed at the Allianz Partners Global Travel Summit 2022. It was a virtual event, held in April with more than a thousand expert attendees in the industry, focused on unraveling emerging tourism trends as the The world recovers from the pandemic and, in turn, faces a new set of economic challenges.
The analyzes presented were carried out using the Customer Lab, an Allianz Partners intelligence incubator that allows the profile of its customer base to be studied. Through this platform, more than 23 thousand digital surveys were carried out in 2021 to consumers in Mexico, Thailand, Japan, Singapore, Switzerland, Austria, Turkey, Slovakia, Romania, Portugal and Greece about their travel preferences within the framework of the pandemic, among other issues. To this were added the results obtained by the alliance with Foresight Factory, an international research company focused on studying market trends, which carried out more than 4,000 online surveys in March 2021.
Source: Travel 2 Latam