March 18. Airbnb and VISIT FLORIDA, the state’s official tourism marketing corporation, have partnered to launch a campaign boosting the recovery of the state’s tourism industry.
The partnership will feature a landing page with curated activities and stays for potential travelers to visit. It will also include social media ads and emails for Florida residents, as well as residents of its neighboring states.
This is the first time VISIT FLORIDA is marketing to in-state travelers. As with last year’s trend, this year’s trends are local trips, pod travel with small groups of family and friends as well as small beach towns and warmer weather destinations.
In 2019, Florida received over 131 million visitors; in 2020, that number went down to 86.7 million. This new partnership helps aid in the recovery before the pandemic is over, by offering guests safe vacation rental options.
Source: Travel Pulse
Photo: La Patilla