March 19. With a travel rebound on the horizon, Delta’s gearing up for a very busy summer in the (domestic) skies.
On Friday, the Atlanta-based carrier shared a major network adjustment, adding numerous new routes and expanding service on many others to a host of outdoor-friendly destinations.
Friday’s move is the latest in Delta’s broader strategy to boost leisure flying.
In January, the carrier charged into leisure markets, including Key West and Hilton Head. February was all-in on the Salt Lake City hub, with new flights loaded to Moab, Utah and Durango, Colorado — two outdoor-friendly cities in the west. Then, last week, the carrier announced a major expansion in Alaska, with added flights to five cities in the Last Frontier.
With demand for business-oriented routes down significantly, Delta — and its major competitors — have plenty of spare aircraft that can be used on routes where people are actually flying.
Right now, most travelers taking to the skies are looking for an outdoor-friendly escape or visiting family and friends. That’s why we’ve seen airlines double down on leisure markets.
Source: The Points Guy