May 23. Domestic resort destinations across the U.S. are ramping up for what looks to be a record summer season, as occupancies and rates at some Southeast properties are far outpacing 2019 levels.
According to recent data from Inntopia’s DestiMetrics, occupancy for lodging in resort destinations throughout Florida, South Carolina and Georgia grew 13.8% in April compared with the same month two years ago, while ADR was up 12.6% over the same period. Resort properties across those three states also enjoyed an aggregated 28.1% jump in revenue for the month of April compared with April 2019.
“The fact that we’re looking at June already having more occupancy booked for arrival than the entire month of June 2019 is impressive,” said Tom Foley, senior vice president for business operations and analytics for Inntopia.
Sean Mullen, president of acquisitions, sales and revenue management at Noble House Hotels & Resorts, confirmed that the Florida market has been especially strong. According to the hospitality group’s third-quarter forecast, Noble House’s five Florida resorts are on track to see RevPAR increase 18% over the same period in 2019.
At the 416-room Westin Hilton Head Island Resort & Spa in South Carolina, business is similarly booming, with Steve French, the property’s director of sales and marketing, citing “record level” leisure demand as travelers continue to drive in from across the Northeast and Midwest.
As resort markets across the Northeast and other U.S. regions see capacity restrictions disappear, summer bookings across other destinations are quickly ramping up.
Source: Travel Weekly