AeroMexico Moves to Big Data Analysis for Ancillary Business Development

Central America

Aug 11. Mexico’s flagship airline will initially use Pricefx for its agency business with plans to expand to other areas to improve commercial performance using their advanced pricing software

Pricefx, the global leader in cloud-native pricing software, today announced that Aeromexico, Mexico’s global airline and a leader in Latin American aviation, has selected Pricefx to help enhance its travel agency business analytics. Leveraging Pricefx’s award-winning AI technology, Aeromexico will implement Pricefx to evaluate agency performance and improve commission payment insights with future plans to design bespoke, front and back-end Agency commission plans. After the initial implementation, Aeromexico plans to broaden the use cases for Pricefx to other areas of its business to improve commercial performance.

With dozens of different fare possibilities combined with fare families and ancillaries for each itinerary, the airline industry’s public and private fares are complex to manage. With Pricefx, airlines can leverage technology to track return on investment from travel agency commission payments in a meaningful way. Additionally, the Pricefx solution can be used as a single platform for airlines to dynamically price cargo, loyalty points, ancillaries and corporate programs.

Source: Aviacionline

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