Sustainable Natural Beauty Drives Colombia’s Tourism Growth

South AmericaUpdates

September 28. Earlier this month, Colombia’s Ministry of Trade, Industry and Tourism launched a promotional campaign featuring the slogan “Colombia, the Country of Beauty,” in recognition of the South American nation’s exceptional natural environment.

The tagline also applies to Colombia’s biodiversity, indigenous cultures and distinctive gastronomy, elements that have generated growing visitation from U.S. travelers.

Maintaining a sustainable natural environment is also a linchpin of the campaign and of the country’s tourism mandate.

The new campaign highlights six diverse regions: the greater Colombian Caribbean, the Eastern and Western Andes, the Massif region, the Colombian Amazon and the Pacific coast.

Source: Travel Pulse

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