August 8. FamGuru is launching a new app designed to transform how travel professionals plan, organize and profit from their ‘familiarization trips’ (Fam trips). The app will debut at the 2023 Virtuoso Travel Week, which will take place in Las Vegas August 12-18, 2023.
Fam trips are essential to business growth in the travel industry. Advisors need to experience hotels, destinations and tour offerings firsthand to build sales effectively. According to a 2023 survey by the American Society of Travel Advisors (ASTA), destination training is a top area of focus for advisors. Studies show that 74 percent of advisors participated in Fam trips in 2019; however, it is a time-consuming and complex process for travel suppliers, often involving multiple hotels and partners. For advisors, documenting and sharing everything they learn on these trips can be overwhelming.
How it works: Suppliers start by sending their invitation and sharing the itinerary to hosted advisors via the FamGuru app. Advisors create a profile, upload required documents and receive trip notifications. While traveling, advisors document the trip with photos, key learnings and reviews. This creates a permanent archive to share with clients and colleagues to help increase sales. Advisors can even download the app for self-directed Fams.
Source: Travel Agent Central